Cam Bolton Signature Tee – Launch

Oct 16, 2015 | Posted by in News | 0 comments

Cam Bolton URGEs boarders to keep up off-season snowboarding style

Champion snowboarder Cam Bolton has released the first in a range of limited edition t-shirts in conjunction with snowboarding apparel company URGE Boarding.

The limited edition tee is made from a soft yet durable cotton pre-shrunk to provide a true fit, perfect for giving boarders the comfort and quality they need when boarding.

Cam designed the tee with avid snowboarders like himself in mind, perfect for both the warmer months and layering in the winter. Featuring a longer cut and stylish design Cam was inspired by off-season streetwear, making the tee a great year-rounder for boarders.

Cam joined forces with URGE last year as an ambassador, to help contribute even more to the sport he loves.

Cam Bolton TeeHis passion for snowboarding runs deep, being put to the test at 15 when his coaches made him choose between boarding and skiing – a choice that has clearly paid off for the talented boarder.

As well as being a regular on World Cup circuits, a former National Snowboard Champion and Winter Olympics competitor, his many years of experience on the slopes means he knows better than most the importance of good gear.

Cam says he’s loved the opportunity to make an impact in other areas of the sport such as apparel.

“I’m really excited to be releasing my first tee with URGE,” he said.

“Working with URGE founder Jackson Day has been fantastic, and he reminds me a lot of myself at his age. It’s great to see his passion for the sport driving his entrepreneurial spirit, and he’s not too bad on the slopes either,” Cam said.

Jackson is a young entrepreneur with a passion for snowboarding. This love of the sport combined with his flair for business lead him to create URGE in 2013.

Jackson says Cam’s long held love of boarding makes him the perfect ambassador for URGE.

“I’ve loved the opportunity to collaborate with such a talented boarder. Cam is an inspiration to other riders and I feel very lucky to have seen his passion for the sport go beyond his competitive career with URGE.

“Cam has combined his experience on the slopes with his personal style to create this tee, which is a great sneak peak of what’s to come. I can’t wait to release the rest of the range inspired by Cam,” Jackson said.

URGE focuses on providing practical, durable and stylish clothing for boarders. Products from URGE Boarding are tried and tested by Australia’s best in the rough terrain of the slopes, as well as on the streets.

Cam Bolton’s first limited edition tee – purchase here!


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