URGE Ambassador

We are very proud to introduce our Ambassador, Olympic Snowboarding Champion, Cam Bolton.


cam bolton win urge boarding

First Place @ SBX FIS Mt. Hotham 2017

“I’m really excited to be an ambassador for URGE, it’s great to see keen Australian snowboarders making an impact in other areas of the sport such as gear and apparel.  Jackson’s products are durable and comfortable, which makes me feel confident and stylish enough to take on whatever the mountain throws at me.” – Cam Bolton.

“It is such an honour to have Cam on board. He is an inspiration for all riders and we are very lucky to be working with him” – Founder of URGE Boarding Jackson Day.

You’ll be hard pressed to find someone that loves sports more than Cam Bolton, especially when it comes to board sports. He is a keen surfer, but his true passion lies in the mountains. He used to compete in both skiing and snowboarding, but at age 15 was told by his coaches to choose – and snowboarding won.

Bolton has also competed in Surf Lifesaving at a national level in the Ironman, Board Race, Surf Race + 2km Beach Run. He was the Under 19 State Champion for the 2km Beach Run.

cam bolton

Cam Bolton leading his quarter-final in the snowboard cross

Bolton has since gone on to become a National Snowboard Champion. He has competed on the World Cup circuit for Boardercross since 2011, securing his first top 10 finish two years later.

After a strong 2013 season, Bolton qualified for the 2014 Winter Olympics. In the lead-up, he received a confidence boost by finishing fifth at the prestigious X-Games in Aspen, USA.

In the Olympics, Bolton looked a real chance of featuring in the final, but he suffered a devastating crash in his semi-final where he broke his wrist while battling for the lead. After a lot of attention and taping from the medicos, he dusted himself off to race in the minor final but suffered the same fate, crashing heavily. He eventually crossed the line to finish the event in 11th position.

The 2015/16 season got off to a great start for Bolton. The first World Cup was in Montafon, Austria, and after advancing through the rounds, he made his first Big Final appearance at this level. He was leading from the very beginning and held onto the lead for almost the entire course. He made a mistake on the final jump and crashed moments before the finish line. He was narrowly passed by the other three riders and had to settle for 4th position, which was still a career best finish. 

Urge Boarding Cam Bolton

Montafon Podium

Unfortunately, Bolton suffered an injury while training at the next World Cup in Feldberg, Germany. He flew too far off a jump and suffered a broken back, with multiple fractures in one of his vertebrae. This put his season to an early end but as disappointing as this was, he showed that he can contend with and beat the best. He is more enthusiastic than ever to prove that he can consistently place amongst the top riders in the world.

Ranked No. 4 in the world before breaking his back, Bolton is looking to get back to career best form and finish on the podium at World Cup level. He is back to full health now and has begun preparing for the upcoming Northern Winter. The Olympic qualifying period begins in January and all his focus is on giving himself the best possible opportunity to finish with a medal in South Korea 2018.

Currently, Cam is working on a couple of exciting projects with Urge, and he has also been working on designing a new snowboard which he will be racing on in the future.  He plans to be testing it throughout the Australian season so that it is 100% ready first World Cup which will be held in Austria in December.

Cam Bolton

When he is not on the snow his other great passion is surfing

Follow Cam Bolton –   website  /  facebook /  twitter  /  instagram

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